V – Kool picks Blue Apple for PR
Dubai, September 27, 2012
V-Kool, a leader in the high-performance premium window film market, has recently appointed Dubai Media City based Blue Apple as its creative and PR agency following a competitive pitch.
Blue Apple presented a refreshing competitive campaign and strategy in sync with V-Kool’s vision and business objectives. The agency has commenced the roll out of an extensive campaign comprising of print, online, visual merchandising and PR for all the consumer touch-points across UAE, Oman and Kuwait markets.
K T Govindarajan, president, Performance Window Film Division, V-Kool Corporate- Kapico Group said, “As we assessed creative and PR agencies, Blue Apple by far demonstrated a clear understanding of the brief and was the excellent choice to enhance V-Kool’s brand image. I am very excited about the prospect of working with Blue Apple and anticipate a highly successful collaboration.”
Vishal Anand, CEO of Blue Apple concluded, "V-Kool is the undisputed leader in the hi-tech, high-performance, premium window-film market in the Automotive Industry. Known for its unprecedented record in delivering performance and professionalism, the V-Kool brand is internationally acclaimed and we are excited and privileged to represent them and look forward to joint success and growth.”
Blue Apple takes up the post with immediate effect. – TradeArabia News Service