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H+K Strategies appoints new CEO

Manama, November 6, 2012

Hill+Knowlton Strategies has announced that Sconaid McGeachin, chief operating officer of H+K Middle East and Turkey, will become the regional president and CEO for its India, Middle East, Africa and Turkey operations.

McGeachin will continue to be based in Dubai and report directly to Jack Martin, global chairman and CEO of H+K Strategies, a statement from the company said.

She formally assumes the role of regional president and CEO following the passing of Dave Robinson, former regional president and CEO of H+K for Australia, Middle East, Africa, South and Central Asia, in late September.

While McGeachin will take on Robinson’s roles in India, Middle East, Africa and Turkey, Sue Cook will continue to lead Australia as managing director, the statement said.

As COO of H+K Middle East and Turkey for the last four years, McGeachin oversaw the operations across Turkey and the eight H+K offices in the Middle East network.

She also served as a senior client leader on multiple accounts, including dnata, Intel, Dubai World Trade Centre, Etihad Rail, Gafi and Mubadala Aerospace.

“Sconaid is one of our most trusted and respected colleagues within the H+K global network and I am extremely confident in her abilities to lead this far-reaching region,” said Martin. “She worked closely with Robinson for many years and has extensive experience managing integrated corporate communications campaigns including devising cross border corporate reputation programmes.”

McGeachin has spent more than 20 years working in international communications, beginning her career by implementing specialist marketing communications in the defense sector for Avon Rubber. She then worked for a regional UK public relations consultancy before joining Mmd.

During her 18 years there, she headed the IT practice in London before moving to set up an office in Russia, the statement said. McGeachin became general manager in Poland and then regional director for Mmd’s South East Europe operations.

Sconaid is currently chair of the Middle East PR Association (Mepra). – TradeArabia News Service




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