Pacific Ventures names brand ambassador
Dubai, December 18, 2012
Pacific Ventures, a leading developer of commercial, residential, and mixed-use properties in the Middle East, has signed up UAE media personality Uma Ghosh Deshpande as brand ambassador for its new project Burj Pacific.
A lifestyle icon, Uma’s quintessential blend of spirit and style makes her an ideal connect with Pacific Ventures, which stands for the best in ‘Luxury real estate Spaces,’ said a company statement.
A part of Pacific World, the group has expanded geographic borders from India to the Middle East, adding value to developed economies and leaving a mark of trust in nascent markets.
Set to create value rich homes, modern designs and benchmark amenities, Pacific Ventures aim to make affordability a virtue of luxury through its projects in Dubai and other parts of the Middle East, it added.
Pacific Ventures races ahead in its second year with two projects already commenced in Jumeirah Village Triangle
It is the first time in years that a private developer has appointed a celebrity to be associated with his brand and in particular real estate.
Announcing this, Pacific Ventures CEO Parvez Khan said, “I could not be more proud then to welcome Uma into the Pacific family because the brand stands for superb quality, innovation and style and her suave and charismatic personality epitomizes Pacific Ventures Limited ideology of best value and 21st century spaces.”
Pacific Ventures has shot a scintillating advertising campaign beginning with still photography with Uma that unveils the new look of Brand Pacific.
Launching Burj Pacific, in Burj Khalifa district, Uma said, “The Burj Pacific concept” is tailored for professionals such as me who are striving for perfect work life balance."
As an actor, activist, mother, Uma essays numerous roles in her life. One of the key roles as the brand ambassador will be to launch the CSR initiative for Pacific Ventures.
With over two decades of rich experience, Pacific Ventures is one of the leading real estate developers in the Indian state of Maharashtra.-TradeArabia News Service