Memac Ogilvy Public Relations, the Mena division of leading global communications firm Ogilvy & Mather, has announced the appointment of Mark Jackson as the regional technology practice director.

In this role, he will provide leadership for the company’s roster of technology clients across the region, a statement from the company said.

“We have a very strong heritage in the technology sector and this appointment shows our commitment to delivering the very best consultancy to our clients,” said Saada Hammad, Memac Ogilvy PR’s group PR director. “Jackson will be based in Bahrain, the place where the entire Memac Ogilvy story began 29 years ago.”

Jackson brings more than 20 years’ experience to the role having worked on some of the world’s largest technology brands including Microsoft, IBM, Apple and Sony, the statement said. Aside from his work on some of the industry’s most notable launches including the Apple iMac, Intel Pentium and Microsoft Windows 95, Jackson has also worked with a wide range of other companies including Phillips, TAQA and General Motors.

“The rates of technology adoption in the Middle East and North Africa are among the highest in the world,” said Jackson. “I’m really excited to be joining Memac Ogilvy PR and helping our clients tap into the excitement that technology brings to people in this vibrant market.”

Jackson joins Memac Ogilvy PR after two years building a technology and corporate practice at UK-based agency Lucre. Prior to that, Jackson ran his own consulting firm where he helped a global consumer electronics company reposition itself as a leading force in healthcare.

“I’m delighted to be based in Bahrain. Not only is the Kingdom one of the most cosmopolitan countries in the region, it’s rich history and its role as a financial hub are an inspiration as we build our business,” Jackson concluded. – TradeArabia News Service