Bahrain VABH unit signs consultancy deal
Manama, April 9, 2013
Bahrain-based Vahid Associates Brand Futurists (VABF) said its Saudi subsidiary Gateway 21st has entered into a consultancy contract with Al Majdouie, a leading Saudi conglomerate based in the kingdom's eastern province.
The agreement mandates that VABF work closely with Al Majdouie's management to engineer the company's brand identity, which in turn would lead to the development of a new and improved personality of the organisation, reported the Gulf Daily News, our sister publication.
The selection of VABF amongst regional and international contenders was based on the belief that with Vahid's professional service, the company would be able to transform itself into a distinguished and formidable corporate brand, Al Majdouie corporate communication manager Khalid Salahi said.
"With a track record of almost 50 years, Al Majdouie has experienced phenomenal growth in the past few years and this success now needs to be reflected in our visual communications.
"Even more importantly, it should be represented through a sound corporate culture that would facilitate an effective transfer of our organisation's mindset to the world around us, both internally and externally," stated Salahi.
"Brand gene engineering and corporate culturing is at the heart of what we have been doing for many leading companies in the region for the past 15 years," VABF founder and chief brand futurist Vahid Mehrinfar said.
"Companies today cannot make do with a simple design job. They need a strategic partner who can provide advice on all aspects of their communications needs," he noted.
"Our methodologies, along with the relevant creative acumen we employ, are bound to help Al Majdouie take their business to the next level," stated Mehrinfar.
"Remember, logos don't make companies, rather companies make their logos known!" he added.-TradeArabia News Service