Tharawat introduces tablet application
Dubai, May 12, 2013
Tharawat magazine, the Arabian publication for family businesses, has announced the launch of its tablet application, the first-of-its-kind in the Middle East which focuses on the world of family business.
The application will first be released in the UAE digital stores before going global in July, and is available for free download via iTunes, Google Play, and the magazine website, a statement from the company said.
This release marks a highly successful collaboration between Tharawat magazine and Stockholm-based Mag+, an international and creative digital publishing platform.
Specifically designed for iPad and Android tablet devices, the app provides the user with an immersive experience by layering its news, stories, and interviews with rich audio and video content, the statement said.
Building on Tharawat magazine's proven history of delivering premium material on regional and international family business topics, the app will feature digital editions of the magazine that were engineered specifically to enhance the tablet-reading experience through the addition of pop-up references, videos and infographics, and other interactive features.
"We realise how valuable it is to offer additional touch points to build an interactive relationship with our readers and target," says Ramia El Agamy, editor-in-chief of Tharawat magazine. "Through its design, rich media content, speed of functionality, and customisation capabilities, the app delivers a premium user experience according to the high-quality standards that we have always set for our niche brand."
“Together with the team at Mag+, we designed our app to take full advantage of the tablet's rich display features so the reader gets the most interactive experience on their device."
Farida El Agamy, general manager of the Tharawat Family Business Forum, an education-based membership platform for Arab family businesses and founding partner of Tharawat magazine, said: "Our members have always been loyal subscribers and readers of the magazine and they are eagerly awaiting the digital experience."
The app is free to download, and includes access to one free digital issue. The free issue includes all the interactive media features that users can expect from all future issues, and is the ideal way for users to experience what the app has to offer, the statement said.
Users will have the option of a one-year subscription or a pay per issue plan starting with the latest edition of Tharawat magazine. – TradeArabia News Service
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