Saudi Fikra opens new office in Dubai
Dubai, May 12, 2013
Saudi-based Fikra Media Group has announced the opening of its new boutique PR agency at Dubai Media City as part of its regional expansion plan.
The office will be headed by a team of senior consultants experienced in the field of public relations, marketing,and events, digital serving the UAE, GCC and Africa.
With clients such as DMG Events, Emirates Arthritis Foundation and Saudi Ministry of Health, Fikra has been operating in the Kingdom for over a decade.
Commenting on the launch, CEO Mazen Al Madani said, “This is an important milestone for us and the launching of our office in the UAE underlines our commitment to better service our Middle East clients. Dubai is a hub for expansion into the wider region and has positioned itself as a leading city on par with Saudi Arabia."
"We have had a successful start to the year and we are very much looking forward to this new chapter," he noted.
The boutique PR agency will specialize in offering corporate, B2B and B2C communications support and strategy. Fikra PR also provides social media services with insights on how to manage and leverage dialogues online.
The new office is part of the firm’s ongoing commitment to serving its Middle East clients and will have a strong focus on senior level strategic council, public relations services, issues and crises management, media relations, event management and social media.
Founded in 1982, Fikra's strengths range from public relations andadvertising, to media marketing, publishing and printing press.
“As a component of the media group, Fikra PR will draw on its strength as a credible and key service provider in the communications sector. Our in-depth understanding of the region and our passion for PR has positioned us very well to make successful inroads in this region” he added.-TradeArabia News Service