Abu Dhabi, Dubai to share UAE Pro League broadcast
Abu Dhabi, June 15, 2013
Following the success of Abu Dhabi and Dubai Sports Channels for their coverage of the UAE Pro League over the last five years, the two entities have agreed to extend their partnership for another three seasons.
The new agreement emphasizes the success achieved by the two channels in presenting the UAE league at their highest standard to their viewers worldwide.
The new agreement announced today shows the intentions of both parties to expand the coverage and reach of the UAE league and further strengthen the entities’ continued and successful partnership.
The joint broadcasting of the rights by ADM and DMI would enable audiences to watch live coverage of the matches on Abu Dhabi Sports channels and Dubai Sports, allowing both networks to showcase all matches live, with tailored studio shows and commentaries.
Mohamed Najeeb, the head of the Abu Dhabi Sports channels said: “This proposed partnership showcases the solid on-going relationship between Abu Dhabi Media and Dubai Media Incorporated over the past five years. We are committed to maximising the reach and quality of the PLC coverage, providing viewers with a highly innovate HD experience. We look forward to working with DMI on these tournaments.”
Rashed Amiri, the GM of Dubai Sports channels said:"The decision of both the entities to have one unified offer for the TV rights of the UAE pro League is another example for the successful cooperation of both channels for the benefit of UAE viewers. It is also a step forward for the future of the UAE league by making sure to promote the UAE league matches worldwide."
Beginning September 2013 and lasting for three seasons, the broadcast rights, jointly broadcast by Abu Dhabi Media and Dubai Media Incorporate would cover the Arabian Gulf League, Reserves League, Super Cup and League Cup.-TradeArabia News Service