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US firm launches new social media app

San Francisco, July 20, 2013

Slim Labs, a San Francisco-based start up, has launched its Slim 2.0, the latest version of the web and iPhone app that filters through social media to discover the most important updates and deliver them in an easy format.

The new version incorporates Twitter, Facebook, LinkedIn and Instagram along with improved customisation and efficiency features.

It also features ‘Slim Alerts,’ a new feature that allows users to create personalised alerts based on any keyword, using an intuitive method of filtering through social networks. This helps users pre-determine the most important opportunities and reasons to respond to friends and clients.

The version also enables users to customise their newsfeed by selecting the up or down arrows to determine the volume of updates from their contacts. The app is intuitive and learns from the user preferences over time to become more relevant the more it is used. Users can also post updates to all their social networks at once using the all-in-one posting feature.

Co-founder and CEO Yair Levin noticed active social media users were reaching a ‘burnout’ stage from trying to keep track of all the activity on social networks whether their primary use was for business or pleasure.

"Users need a way to aggregate and filter all of the information they are receiving on their various social media feeds. Slim is simplified, no-nonsense content - we like to call it 'fat-free social media' - so our users never miss out, saving time and avoiding dissatisfaction," said Levin.

Slim maintains a secure computing environment to make it is safe for both business and family use. Users can link and un-link networks at any time, from any device, and all data will be removed, Levin added. - TradeArabia News Service




Tags: iPhone | San Francisco | Social media | app |

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