Zee Arabic launches Indian cinema channel
Dubai, October 2, 2013
Zee Entertainment Enterprises, Asia’s largest television provider, has strengthened its portfolio of Arabic content with the launch of Zee Film Hindi, a channel dedicated entirely to Indian cinema.
Catering to Indian cinema lovers across the Middle East, Film Hindi will be identified by the slogan Hindi Asli, symbolising authenticity, maturity and a unique flavour that is synonymous with the Arabic world, a statement said.
The channel will cater specifically to cinephiles that have an affinity for classic Indian cinema with its rich repertoire of films starring doyens such as Raj Kapoor and Amitabh Bachchan.
The channel has a repertoire of over 500 movie titles, featuring up to 1,500 hours of entertainment for viewers, per year. Film Hindi will also look to create original content in due course.
Mukund Cairae, CEO – Mena & Pakistan, Zee Entertainment Enterprise, said: “Since its inception, Zee has worked towards widening the reach of Indian cinema to audiences across the world.”
“We started Zee Aflam 5 years ago to re introduce Bollywood to the Arab world. The acceptance from the viewers has led to a huge growth of the genre itself. The launch of ‘Film Hindi’ is a testament to our efforts to continue to bridge and unify audiences in the Middle East, by building on the similarities with the Indian Subcontinent.
“Film Hindi will cater to admirers of Indian cinema, widening their horizons from just Bollywood to other facets of the industry. Between Zee Aflam and Film Hindi, we will offer a variety of movies between Bollywood and Indian Cinema,” he added.
The channel, which will go live on October 1, will be transmitted from Dubai, with an operational office in Saudi Arabia, and can be accessed through Arabsat Badr4 on frequency 12111. – TradeArabia News Service
More Media & Promotion Stories
- Majid Al Futtaim plans cinema expansion
- Dubai Culture launches Instagram contest
- Dubai arts consultancy wins major hotel deal
- Du campaign sweeps Dubai Lynx Awards
- Arab heroes shine at Abu Dhabi Triathlon
- Memac Ogilvy wins big at Dubai Lynx Awards
- Bahrain set to host first bridal and fashion expo
- NAS CEO El Houry chosen Young Global Leader
- Branson to address top UAE executives at du forum
- Rare Qatari artefacts on display in Doha
- Arpu's T-Pay gateway draws top game vendors
- SES signs capacity deal with Libyan group
- Primedia appoints new general manager in UAE
- National Geographic announces Cosmos launch
- Red Stallion Interactive sets up Bahrain, Qatar offices
- New MD for Media Group International
- Al Aan TV picks Harris for HD service
- Ogilvy & Mather takes majority stake in Memac Ogilvy
- UAE to host first stage of IPL cricket
- Etisalat, Tata launch video connect service
- LIVE exhibits HD technologies at Cabsat
- Twitter crashes again, software glitch blamed
- Talia seals new partnership with Thuraya
- Art now 'a viable asset class for ME investors'
- 150 creative activities mark 1st Dubai Art Season
- KFC, MBC promotion offers visit to WWE event
- 155m-year-old dinosaur finds home in Dubai Mall
- Most firms take up more CSR projects
- Saudi salon plans expansion across Gulf
- Microsoft identifies new digital trends