BizLadies urged to use range of social media
Manama, November 26, 2013
Businesswomen in Bahrain were advised to use a range of social media platforms to further their businesses by an expert.
Julia Atherton-Dandy, general manager of Hill & Knowlton, discussed social media and government with the BizLadies Networking Group, a networking platform for senior business ladies, business owners and entrepreneurs.
She pointed out that quality, as opposed to quantity was more beneficial in the use of social media.
Twitter and Facebook are the most heavily used social media platforms in the region, stemming from the impact of the Arab Spring, she said.
The presentation included research into the use of different methods of social media explaining how social media use in Bahrain alone has increased by 20 per cent in the last two years.
She explained why government should use social media, how they use it, what channels work best and the impact of social media in terms of behaviour change.
Public participation and transparency are important, as is providing incentives or rewards, she said.
She stressed the need for speed and accuracy when using social media and explained how strategy was essential for impact while working towards leveraging followers.
Although dashboards can be formed, usually by experts, it can be difficult to gauge return on investment from some forms of social media such as Instagram, she concluded.
“The emergence of social media as a communication tool across government sectors in Bahrain showcases progress, and the kingdom can be recognised as a regional leader in this area,” said Atherton-Dandy.
“Digital is changing the way that we do business as PR practitioners, making everyone a journalist in their own right by being able to access a great number of followers. The upcoming Social Media masters forum shows the importance the Bahrain Government is placing on this emerging sector and this is why we felt it was a great topic for our discussion at Biz Ladies,” she added. - TradeArabia News Service