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US firm to launch underwater sports in Gulf

Washington, December 10, 2013

Reef Worlds, a leading underwater tourism development firm in the US, is introducing its new experiential underwater sites offering water sports for the Persian Gulf.

The Underwater Worlds programme is designed to help resorts and developments in the Gulf grow market share, increase customer satisfaction, and develop a competitive edge through unique, exciting, and interactive underwater worlds designed for the environment and for tourism. These underwater sites are featured on a resorts own footprint.

A recent study showed that 70 per cent of consumers felt more positive about a resort after participating in an experiential encounter. For time-share and fractional ownership properties having the ability to offer new and innovative on site experiences translates into stronger resort sales.

“We understand that most resorts do not have a development budget in place to design and build large scale underwater habitats for wildlife that look and feel like lost civilizations so we decided to partner with a few select resorts and build these sites for them,” said Mike Wallace, director of development at Reef Worlds.

“Resort experiential offerings come in many shapes and sizes and watersports activities are high on consumer’s to-do lists. We created something for everyone that takes experiencing the ocean environment to new heights.”

By providing underwater habitat creation for regional wildlife in an accessible environment, Reef Worlds creates extraordinary and memorable guest experiences. Participants enjoy snorkeling and scuba diving on lost cities, surrounded by new corals, colourful tropical fish, and a completely reinvigorated waterfront for the resort property.

Reef Worlds is in the process of partnering with select developments in the Gulf region for 2014, a statement said. – TradeArabia News Service




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