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Du launches new wellness apps

Dubai, December 28, 2013

UAE's telecom services operator du said it has launched the new wellness app – a fitness companion that tracks progress, measures daily activities and monitors calorie intake.

The du Wellness app, launched as a new phase of the company’s Every Step Counts campaign, is available now for free at the Apple App Store in both English and Arabic, with a comprehensive, easy to use dashboard and the ability to store data in du’s cloud, said a statement from du.

The launch of the app is du’s gift to the UAE as a New year’s resolutoinfor a yealthier new year with!, it stated.

The du Wellness app helps making the next step to health and fitness goals easier than ever berore. It tracks activity level with a built in pedometer, which can be synchronized with popular fitness devices such as Jawbone or Fitbit.

Speaking on the launch, Hala Badri, the executive VP (Brand and Communications) du, said: “With a new year round the corner, now is a perfect time for everyone to review and plan the year ahead in terms of healthier living. Our new app brings people together with the objective of improving fitness levels throughout the UAE, the region and beyond, unifying them at a personal level through their passion to live a healthier life fuelled by positive energy."

"It is the natural evolution of our Every Step Counts campaign – now wellbeing is more mobile than ever! We are proud to be the first telecommunications company in the region to launch an app of this kind, partnering with well-known global brands in the fitness space," remarked Badri.

"We hope that this New Year Gift to the UAE becomes a  a true representation  of our forward-thinking efforts towards achieving sustainability in the UAE,” she added.-TradeArabia News Service




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