Reel Cinemas welcomes record 9m visitors
Dubai, December 28, 2013
Reel Cinemas, the leading entertainment destination in the UAE, managed by Emaar Retail in The Dubai Mall and Dubai Marina Mall, said it has recorded an impressive 9 million visitors in four years of operation.
Marking four years since the opening of its flagship megaplex in The Dubai Mall, Reel Cinemas has redefined the cinema experience in Dubai and set new standards in the region with its unsurpassed and unique ultra-luxurious offers and services, premium locations, high-end audio-visual technologies, ergonomic seating, and innovative lifestyle choices, said a top official.
The 22-screen megaplex at The Dubai Mall, the largest of its kind in the region, welcomed over 2.6 million cine-goers in 2013, marking a solid 25 per cent growth in audience turnout compared with 2012.
Dubai’s first premier boutique cinema, the 6-screen Reel Cinemas cineplex at Dubai Marina Mall, has welcomed over 1 million visitors to date, including some 325,000 visitors this year.
Maitha Al Dossari, the chief operating officer of Emaar Retail, said: "The film sector is an important contributor to the entertainment industry of the UAE and the robust growth in audience turnout at Reel Cinemas underlines the clear differential we have set in terms of setting industry benchmarks."
"Today, Reel Cinemas enjoys 22 per cent market share, a clear testament to the growth we have achieve in a short span of time. Our recent enhancements at Dubai Marina Mall’s premier boutique cinema and The Dubai Mall Platinum Movie Suites are direct contributors to achieving this success in such a short span of time," he noted.
“We will continue to focus on sustaining the trend by bringing the newest cinemas to audiences, innovating on our luxury range of products and services and enhancing our visitor’s experiences,” he added.-TradeArabia News Service