The region’s top players in the digital media industry will be honoured at an upcoming forum in Dubai in April.

The Digital Media Forum (DMF) will take place on April 23 and 24 at the One & Only Royal Mirage in Dubai and on May 28 and 29 in Cairo.

The inaugural Mena Digital Awards will focus on the digital sector, aimed at promoting excellence throughout the industry in planning, creativity, innovation, effectiveness in digital marketing, technology and production.

Najla Semaan Mazboudi, MD of Spoton Media Services and Event and founder of the forum and awards, said: “For the first time DMF will honour those judged to have made the most significant impact on the region’s digital media sector.

"Based on the nature of the digital landscape, we have identified a number of categories that emphasise the importance of the medium digital across different industries, so there are a number of ways one can be acknowledged.”

The awards will comprise 10 categories, including Best Search Marketing  Campaign, Best Use of Data, Best Performance Campaign, Best Application for a Mobile/Tablet, Best Use of a Mobile, Best Use of Social Media, Best Use of Video and Social Brand of the Year.

Two of the awards - Best Integrated Media Campaign and Best Integrated Digital Campaign – will honour specific marketing promotions.

The awards will follow the two-day event which will revolve around twin platforms – ‘The Digital Experience: Challenges and Dynamics’ and ‘Recognising Achievements.’

The forum will examine which digital powers are driving the future of media, what it takes to make an impact and how to ensure a continued lifespan in these ever-changing and continuously evolving industries. - TradeArabia News Service