Leo Burnett wins big at Mena Cristal awards
Beirut, February 24, 2014
The Leo Burnett Mena network notched a set of big wins this winter at the Mena Cristal in Lebanon.
Mena Cristal rewards the best advertising creations in the region.
After Leo Burnett Worldwide was named Global Network of the Year at the prestigious 2013 Cristal Festival last December in France, Leo Burnett Mena won Network of the Year at this year’s Mena Cristal.
The Mena Network was awarded Network of the Year for exceptional creative work submitted by five of the network’s offices: Dubai with 2 Gold, 6 Silver and 9 Bronze; Cairo with 1 Grand Prix, 2 Gold, 2 Silver and 4 Bronze; Amman with 1 Silver and 1 Bronze; Doha with 1 Gold and 1 Bronze; and Beirut with 2 Grand Prix, 5 Gold, 3 Silver and 9 Bronze.
Leo Burnett’s network stood out with highly creative work for some notably iconic brands such as Egyptian Mobinil, P&G, Dubai International Film Festival, Samsung, Du, Oreedoo and McDonalds.
Raja Trad, chief executive officer of Leo Burnett Mena, said: “On behalf of all Burnetters and our clients without whom we would be unable to produce such great quality work, I would like to say how exceptionally proud I am to belong to such a talented and dynamic network of passionate people. Looking forward to the year ahead, I am confident that we have the quality and vision in the Mena network to keep producing world class campaigns.”
The chief creative officer for the Mena region, Bechara Mouzannar, said: “These awards are proof of a great collaboration among multiple offices and various teams of talented and dedicated storytellers, enjoying their work and developing meaningful communication through a humankind lens.” – TradeArabia News Service