Ad spend to spur print sector’s growth
Sharjah, February 24, 2014
The regional printing industry is expected to hit $5 billion with a surge in advertising spend, apart from the rise in investment in the run up to the World Expo 2020, said a senior official.
Print accounted for nearly three-fourths of the total ad spend in the GCC against a global trend where digital platforms are overshadowing the print and other media.
Aimed at highlighting the opportunities in the regional printing and publishing industry that is set to grow to $7 billion by 2015, Expo Centre Sharjah is set to launch a new trade event, Print Pack Arabia, from April 7 to 10, 2014.
Saif Mohammed Al Midfa, CEO, said: “Globally, innovative products are bringing about quantitative and qualitative changes for the printing and packaging industry, prompting regional firms to upgrade to achieve quick turnarounds. The inaugural Print Pack Arabia 2014 will showcase the latest printing and packaging technologies, machinery, equipment and supplies for the regional market.”
“The packaging industry too is expecting high growth rates, driven by the region’s country’s growing domestic consumption and diversified exports market,” he said.
More than 75 manufacturers and distributors will take part in the event, which will feature two special pavilions from India and China.
It will also present a knowledge-sharing platform through the technical seminars.
C P Paul, general secretary of the Indian Printing, Packaging and Allied Manufacturers’ Association (Ipama), a co-organiser, said: “Ipama is facilitating the participation of Indian exhibitors and the special pavilion at the inaugural show. Through Print Pack Arabia, I am sure Sharjah will take centre stage in the fast-growing printing and packaging industry in the Middle East region.”
“Print Pack Arabia will be a gateway for Indian manufacturers to tap into the Middle East printing and packaging market that is set to witness millions of dollars in investment as the region prepares to host mega global events like World Expo 2020 and Fifa World Cup 2022,” he said.
The show will be held concurrently with the second Plastivision Arabia, an international plastics exhibition and conference, and the second Arabia Mold, a trade show for mold making and tooking, design and application development. - TradeArabia News Service