Al Aan TV picks Harris for HD service
Dubai, March 12, 2014
Pan-Arab satellite channel Al Aan has signed up Harris Broadcast, a leader in content management and network infrastructure solutions,to provide a new, end-to-end, file-based HD broadcast solution.
From its base in Dubai Media City, Al Aan broadcasts free to air and has an extensive online presence, covering women-related issues, news and current affairs from the unique perspective of Arab women.
Launched in 2006, the station now has a significant following, said a senior official.
"Our decision to select the Harris servers and software stems back to the first-rate experience I had while at Jordan Media City, and I could see that the latest solution developments offered the best specifications and workflows for the project at Al Aan," remarked Raad Haddadin, the head of technical at Al Aan.
"As well as ADC automation, we also have Harris Broadcast's Landmark sales and scheduling system, and the benefits of seamless integration from initial planning to final playout are huge," he noted.
The new system was designed and implemented internally by Al Aan engineering team, supported by Harris Broadcast. Together, they developed all the necessary interfaces and configurations, said Haddadin.
Al Aan intends to move its entire operation to HD. As a first step, Harris Broadcast supported its move from SD playout to 16:9 aspect ratio, to secure viewers acceptance, he added.
Mathias Eckert, the VP of Europe, Middle East and Africa, for Harris Broadcast said:
"While it is tempting to talk about implementing great new workflows, in the real world, broadcasters already have both existing equipment and their own ways of working, which means we must put as much emphasis on the transition to improved technologies as the technology itself."
"We have worked closely and directly with Raad and the team at Al Aan on this project to smoothly move all their content and operations to the new workflows. They have already gone widescreen, and are ready for HD at the touch of a button," he added.-TradeArabia News Service