Etisalat signs content deal with Abu Dhabi Media
Abu Dhabi, March 24, 2014
Etisalat, the UAE’s leading telecommunication services provider, has signed a deal with Abu Dhabi Media, a major media organisations in the UAE and the Middle East specialising in broadcasting, digital media, distribution and publishing.
Under the partnership, Etisalat will provide its eLife customer access to a wide range of on-demand content including series, cultural programmes, documentaries and talk shows offered by Abu Dhabi Media.
The diversified content will be provided on various platforms such as TV, tablet, smartphone and PCs via Etisalat’s eLife.
Rashed Al Abbar, vice president, Home Services, said: “We are delighted to be signing this important agreement with one of the most significant media establishments in the UAE and the region. Our aim is to provide our subscribers with high quality programmes in order to enrich their viewing experience.”
Abdul Hadi Al Sheikh, executive director of Digital Media Services at Abu Dhabi Media, said: “We always strive to provide the best content to our viewers via a selection of different platforms so that programmes and shows are available anytime and anywhere.
"Today’s partnership comes as part of our strategic direction that will keep us up-to-date with the latest developments in the media technology sector. The partnership strengthens our position as a major production destination in the country as well as the region.”
ELife is based on next generation fibre optic technology allowing customers to combine high-quality voice, supersonic Internet, and high-definition TV into one experience. - TradeArabia News Service