Fraser Suites Dubai switches to social media
Dubai, March 31, 2014
Fraser Suites Dubai has launched a multi-platform social media strategy in support of developing its brand awareness and consumer engagement across the GCC.
Fraser Suite Dubai will launch its Facebook page, Pinterest, Instagram, Twitter and Youtube under frasersuitesdxb tag with all platforms featuring Arabic and English language content,. said the company in a statement.
Users will be able to share their travel experiences, favourite photos, participate in forums and competitions as well as enjoy exclusive offers made available only through Fraser Suites Dubai’s social media channels, it stated.
The launch coincides with Frasers’ Day, which marks the annual anniversary of the foundation of its parent company Frasers Hospitality, said a senior official.
David Brown, the general manager of Fraser Suites Dubai said: "The development of a property-based social media presence has been driven by the vast growth in active users in the GCC and what we see as an essential need to build a stronger connection with our local community."
"Consumers in this market are embracing social media like nowhere else in the world today and we need to be part of the dialogue," he added.-TradeArabia News Service