Cox & Kings officials:
Thomas C. Thottathil, AVP - Corporate Communications & CSR,
Ravi Menon and Vinod Kumar, Sr GM
Cox & Kings partners with Liverpool FC
Dubai, April 28, 2014
Cox & Kings, a leading holidays and education travel group with operations in 26 countries, has entered into an agreement with Liverpool FC (LFC), aiming to promote and sell combined educational and football programmes across UAE.
LFC E.L.I.T.E.S (Education and Learning Initiative Training Entrepreneurs in Sport), is the global education and training partnership between Liverpool Football Club and London School of Business & Finance (LSBF).
LFC E.L.I.T.E.S School of English & Football is a residential programme designed to give aspiring students a chance to learn to play ‘the Liverpool Way’ while also improving their English language skills. Children and young people aged 11-17 can attend the campus in England for anything from one week to eight weeks. Each full programme is for two weeks and costs approximately GBP1170 ($1,965) per week.
The fees will include English language tuition, professional coaching from Liverpool Football Club Coaches, on-site accommodation, all meals each day, LFC certification and graduation, evening activities and weekend excursions, including an exclusive behind the scenes tour to LFC’s home ground Anfield, as well as Complimentary LFC E.L.I.T.E.S football kit.
Ravi Menon, vice president, Cox & Kings, said: “The Football passion is rapidly growing in the UAE as people are increasingly following the game and ardently supporting their favourite teams. It is heartening to see that more and more youngsters want to play the game beyond just a hobby. With this partnership, we aim to give these young footballers an opportunity to hone their talent and train with those who inspire them.”
The popularity of the English Premier League, which is broadcast on satellite channels, has also proliferated amongst UAE fans.
LFC E.L.I.T.E.S. managing director Nicola Schaefer said: “Participants in the LFC E.L.I.T.E.S School of English & Football residential programme will enjoy an expertly designed combination of English language teaching from The Language Gallery and world-class football coaching from Liverpool Football Club in a safe, secure and fun environment.”
“Students will improve their vocabulary which in turn will improve their communication on the field. They can also look forward to a tournament on the Friday of each week - an opportunity to put all of the skills they have learned into practice - and a behind the scenes trip to Anfield stadium with the LFC coaches,” she added. – TradeArabia News Service