Arabtec, Man City in sponsorship deal
Dubai, May 14, 2014
Arabtec Holding today signed an agreement with Manchester City Football Club, which will establish Arabtec as a regional sponsor of the Premier League Champions for three years.
The club, which won its second Premier League title in three years last Sunday, will enjoy the support of the leading engineering and construction group of companies. In return, Arabtec will gain certain promotional rights and privileges that will reinforce its brand in Mena, Russia, India and Serbia.
Under the agreement, which will run up to the end of the 2017 season, Arabtec will have access to specific rights of use of the club’s brand. It will also get tickets and special programmes for VIPs to attend matches and special events. This is in addition to visibility of Arabtec’s logo and promotional materials at the Etihad Stadium and across the club’s digital platforms.
The agreement was formalised at a special ceremony attended by Manchester City chairman Khaldoon Khalifa Al Mubarak. It was signed by Hasan Ismaik, managing director and CEO of Arabtec Holding, and Ferran Soriano, the club’s chief executive officer.
Ismaik pointed out that the regional sponsorship of Manchester City will further boost Arabtec’s brand in the region and the world over, at a time when the company is pushing ahead with plans to become one of the top 10 companies in the world by 2018.
Soriano welcomed the partnership with Arabtec, noting the important role of sponsorship agreements in further developing the club. -TradeArabia News Service