Abouzeid, Brunori and Trad
Publicis Mideast appoints new creative director
Dubai, June 2, 2014
Publicis Middle East, a full service communication company, has appointed Alex Brunori as its new regional executive creative director.
Hatch Basmadijan led the creative department for 34 years as its regional executive director, said a statement.
Maher Abouzeid, group GM - Lower Gulf, Publicis Middle East, said: “We are very confident in Alex’s abilities to take the creative work of Publicis Middle East to new heights, given his proven track record. He has an exceptional portfolio of work for numerous leading clients, some of which we work with today.
“Alex is the ideal man to step into Hatch’s shoes, and on behalf of everyone within Publicis Middle East, I would like to thank Hatch for his outstanding contributions and wish him the very best.”
Raja Trad, CEO of the Leo Burnett/Publicis Group of Companies Mena, said: “Alex’s fresh perspective and integration expertise will allow us to continue with our commitment to delivering creative excellence and success for our clients. With a strong performance history as a base, we will continue to expand our capabilities and deliver increasingly engaging creative work to further our clients’ brands. We are committed to ensuring ever-growing success for Publicis and the group.”
With 14 years of experience in integrated communication with leading agencies, Brunori has worked on a variety of premium, luxury, fashion, food and lifestyle brands, said the statement.
In 2013, he led his creative team to achieve three Bronze Lions, two shortlists and one National Diploma at Cannes, besides recognition at four additional international industry awards. He has also been a regular member of international judging juries, including at the Cristal Festival and Cresta Awards, and is frequently invited to share his expertise at university lectures and via published essays, it added. - TradeArabia News Service