Top: A section of the hoarding. Above: Banali Malhotra
Rakbank on longest ad hoarding
Dubai, June 15, 2014
Rakbank has become the first organization to be featured on the longest outdoor advertisement hoarding in the UAE.
The hoarding extends for half a mile (800 metres) on the Sheikh Zayed Road that connects Dubai to Abu Dhabi and occupies a total area of 9,600 sq m.
“All motorists will catch a glimpse of the stretched hoarding which is almost the horizontal length of the iconic Burj Khalifa”, said Banali Malhotra, Rakbank head of marketing. “By acquiring this premium advertising space on one of the most prominent roads in the UAE, the Bank aims to add visibility to the brand across emirates,” added Malhotra.
Rakbank partnered with Capital Group to acquire this advertising space.
Chairman of capital group, Manoj Bhojwani, said: “Rakbank has been instrumental in our business growth over the years. We are happy to feature Rakbank on our latest media innovation in the UAE, which is in line with our objective to provide our valued clients with far-reaching ways to showcase their brand in full limelight.” - TradeArabia News Service