Memac Ogilvy wins top Cannes Lions
Beirut, July 2, 2014
Memac Ogilvy Dubai, a leading marketing communications company in the Mena region, has won top awards at the Cannes Lions International Festival of Creativity 2014 held recently in Paris.
The company won a Titanium Lion, three Gold Lions and two Silver for UN Women ‘Autocomplete Truth’ campaign and one bronze for Rescue Radio, said a statement.
Ogilvy & Mather were also named ‘Network of the Year’ for the their consecutive year, it said.
The Autocomplete Truth campaign for UN Women, from Memac Ogilvy Dubai, was a leading entry at the Cannes Lions International Festival of Creativity 2014, becoming the first campaign in the region to ever win the highest accolade, a Titanium Lion.
The campaign also won a Gold Lion for public relations and two Gold Lions for promotion and activation. The two Silver Lions were picked up in social media and cyber categories as the campaign reached 1.2 billion global impressions with over 2.4 million Twitter impressions.
Memac Ogilvy intended to reignite a conversation on gender inequality through the creation of the campaign. It spread virally, crossing multiple geographies and language through its inherent simplicity and power of the central message, said the statement.
The campaign offered UN Women a singular path to create a global discourse and draw attention to the organisation’s ongoing humanitarian efforts for women around the world.
It also drove men and women to debate gender inequality across social media platforms, local and international TV talk shows, radio stations, blogs, PR summits and even in classrooms worldwide.
Tham Khai Meng, worldwide chief creative officer at Ogilvy & Mather, said: “We are honoured by this recognition from our peers, our industry, and the creative community who were a part of Cannes. This would not be possible without the formidable support of our clients and colleagues. To win here – at a truly international show – is a testament to the bravery of our people.” - TradeArabia News Service