Etihad partners with Melbourne football club
Abu Dhabi, July 7, 2014
Etihad Airways, the national airline of the United Arab Emirates, has signed a five-year deal with Melbourne City Football Club as its new principal partner.
The new team kit was unveiled today by Scott Munn, chief executive officer of Melbourne City FC, and James Hogan, president and chief executive officer of Etihad Airways, at the football club’s AAMI Park home stadium.
“Etihad Airways and the City of Melbourne have a special relationship. It’s not only one of the most popular destinations in our global network, it’s also the home of Etihad Stadium, Melbourne’s premier sports and entertainment precinct,” said Hogan.
“Our new partnership with Melbourne City FC further strengthens our ties with this great city and, we hope, will support the Club and its army of fans in their bid to win the Hyundai A-League.
“It’s also a valuable addition to our portfolio of sporting partnerships which includes Barclays Premier League champions, Manchester City FC, and their home ground at Etihad Stadium in Manchester.”
Munn said: “We are very excited about what we are building here at Melbourne City and this new partnership with Etihad Airways underlines our growing potential both on and off the pitch.”
In addition to the branding opportunities, Hogan and Munn also spoke of the broader initiatives that Etihad Airways and Melbourne City FC will work on together which include football schools for children, regular fan competitions, and promotional airfares for Club members and fans.
The Melbourne City squad and management team will fly with Etihad Airways, via Abu Dhabi, for the club’s pre-season tour of England departing from Melbourne tonight (July 7).
The Hyundai A-League is run by Football Federation Australia (FFA) and was established in 2004 with the first season of competition in 2005. The A-League currently consists of 10 teams and the season runs from October to May, culminating in a Grand Final.
Etihad Airways operates daily flights between its hub at Abu Dhabi International Airport and Brisbane, Melbourne and Sydney. The airline has a First and Business Class Lounge at Sydney International Airport and will open another at Melbourne International Airport in the first half of 2015. – TradeArabia News Service