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BASF launches online forum for smart living

LUDWIGSHAFEN, Germany, September 7, 2014

Germany-based chemical firm BASF has launched an online interactive platform to develop solutions to global challenges related to urban living, smart energy and food.

Customers, scientists, the public and BASF experts are invited to exchange thoughts and ideas Creator Space online at creator-space.basf.com throughout the company’s 150th anniversary year.

In 2015, insights from the online conversation will form the basis for discussions at numerous live and virtual co-creation events around the world. The aim is to use the anniversary year to drive innovation and make a lasting contribution to society and BASF’s business.

“Our 150-year history shows that chemistry is an enabler for new ideas and solutions. Innovation in the 21st century will require new strategies and tools, and social networks are an important part of the mix. We invite everyone to join the conversation on Creator Space online,” said Dr Kurt Bock, chairman of BASF.

Anniversary discussions focus on three topics

By 2050, there will be more than nine billion people living on Earth. The needs of the growing world population for good living conditions, energy and food can only be met through innovations. BASF has identified three topics where chemistry plays an important role that will form the focus of the anniversary programme:

•     Urban living: It is estimated that more than 70% of the world population will be urban dwellers by 2050. As cities grow rapidly, so do the social, environmental and economic challenges, for example, in ensuring fresh water supply, improving waste management as well as offering efficient and accessible mobility and housing

•    Smart energy: Dramatically rising energy demand is one of the world’s most pressing challenges. A smarter energy future requires deriving more cost-efficient energy from clean and renewable resources like wind and solar, increasing energy efficiency and improving the storage and transportation of energy

•    Food: The challenge of feeding the world’s growing population by providing a sustainable supply of food is one of the most crucial in the next decades. Avoiding food loss and food waste, ensuring nutritious food and improving the efficiency of food production is necessary to prevent undernutrition and malnutrition

New claim in logo

In addition, BASF is introducing a new claim “We create chemistry” in its logo to mark the company’s 150th anniversary.

This change to the company’s brand identity underlines how BASF collaborates and innovates with customers and partners to contribute to a sustainable future, a statement said, adding that the new claim is derived from BASF’s “We create chemistry” strategy, which was announced in 2011.
“Since we launched this strategy, BASF has been increasingly focusing on offering its customers functionalized products and solutions based on chemistry as a clever combination of compounds,” explained Dr Bock.

“It is therefore the right time to make the next step and move from ‘The Chemical Company’ to ‘We create chemistry.’ The new claim refers not only to science but also to the chemistry between people, which is at the core of BASF and its brand.”

Initially, “We create chemistry” will mainly be used in the logo in circumstances directly related to the company’s 150th anniversary. As of January 1, 2015, it will be applied broadly throughout BASF. The other elements of BASF’s corporate design, for example the six corporate colours, will remain unchanged, a statement said. – TradeArabia News Service




Tags: Logo | Anniversary | BASF |

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