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Al Baik... Saudi Arabia's most talked about home-grown brand

Al Baik tops Saudi customer sentiment rankings

DUBAI, January 20, 2015

Al Baik, one of the most popular fast food restaurants in Saudi Arabia, has created the highest amount of positive noise amongst residents in the kingdom throughout 2014, a report said.

Al Baik led the new Home-Grown Annual BrandIndex Rankings released by leading market research company YouGov with a Buzz brand score of 36.5.

The new Rankings, which exclusively focus on brands born out of Saudi Arabia, showcase the top 10 brands with the highest Buzz scores over the last 12 months tracked by YouGov’s flagship brand tracker, BrandIndex.

The privately owned company announced a new joint venture in 2014 to open, operate and manage more restaurants in the region and remains one to watch over the course of 2015.

The brand with "quality you can trust", Almarai, claimed the second place with a score of 36.0. According to Bloomberg, Almarai generated SR12 billion ($3.2 billion) in revenue from Q4 2013 - Q3 2014, leading to a large increase in the brand’s share price.

This year is likely to see further brand visibility for Almarai as they continue to invest across the Middle East region as part of a joint venture with US soft drinks giant PepsiCo.

Scoring highly in third position with 33.1 is hugely popular home-grown fragrance brand Arabian Oud which has had a busy year in 2014.

The brand sponsored the 2014 Gulf Cup "Gulf 22" hosted by the city of Riyadh, in line with the Arabian Oud Community Programs that pay great attention to the youth and positive influence of sports. The brand is not only creating Buzz in the Kingdom but also expanding internationally. – TradeArabia News Service

Tags: Saudi Arabia | YouGov | BrandIndex | Brand Buzz |

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