Japanese auto maker Nissan has won a ‘Gold Lynx’ advertising award for its innovative ‘Self-Healing Paint’ campaign.

Nissan’s research and development (R&D) team has broken new ground in the automotive sector with its Self-Healing Paint technology, which makes a vehicle scratchproof, said a statement.

To spread the word of the product, which represents a major breakthrough for the automotive industry, TBWA\RAAD Dubai agency developed a series of print ads and posters for Nissan Middle East highlighting the unique feature, it said.

Samir Cherfan, managing director Nissan Middle East, said: “We couldn’t be more proud to receive a Gold Lynx Award for our Self-Healing Paint advertising campaign because in this case it highlights the tremendous work of our international R&D teams.

“Automotive technology is moving at a rapid pace nowadays and our teams in our research labs are meeting challenges head-on and triumphing with ground-breaking and exciting initiatives such as our Self-Healing Paint.
 
“The new product is part of a technological evolution that enhances the driving experience of the motoring public. Nissan is committed to bringing next-generation innovative technology to the auto industry today. Our R&D teams are continually carrying out work that will have a profound impact on all-things automotive.”

The Lynx recognition was for a ‘Bandaid campaign’ featuring different plasters made of car paint to show how the new paint technology ‘heals’.

The Lynx Awards in Dubai honour and celebrate Middle East and North Africa’s (Mena) finest work in creative advertising with work adjudicated by international juries. - TradeArabia News Service