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The event will feature heavyweights from Facebook,
Microsoft, Mindshare, Leo Burnett and Yahoo, among others.

Global experts for Dubai social media summit

DUBAI, April 5, 2015

Industry thought leaders and innovators from the world’s top media and technology companies will form a powerful speaker line-up at an upcoming social media conference in Dubai, UAE.

Hosted by AreebaAreeba, a leading social networking website in the Middle East with more than five million active users, the second edition of the annual Social Media Summit will be held on April 22 at the Four Seasons Resort Dubai at Jumeirah Beach.

Heavyweights of the social media scene who will participate in the summit include experts from Facebook, Huawei, Microsoft, Mindshare, Meltwater, Leo Burnett and Yahoo.

Leading the list of key note speakers at the event is Fernando Anzures, content marketing consultant and author of the best-selling book “Consumer is the Media.”

The summit will combine idea-provoking panels, presentations and networking opportunities from across the social media landscape to help businesses implement innovative and successful social marketing strategies.

“With its exceptional speaker roster and insightful agenda, the 2nd Social Media Summit will provide an opportunity for participants to engage with the world’s most influential marketing experts and discover powerful business-building tactics that will transform their social media approach,” said Ayman Irshaid, founder and chief executive officer, AreebaAreeba.

“The summit will offer businesses and brands real-world insights on how best to use social media to connect with customers, drive traffic and sales, and create a competitive advantage by evolving into a social business.”

“While there is increasing recognition of the value of social media as a critical driver of customer engagement and business growth, many companies in the region still view social media as just another part of their marketing mix. To fully leverage its power, companies must stop viewing social media in isolation and look instead at integrating it into all aspects of their business,” he added.

According to the CMO Council Middle East website, an estimated 40.2 per cent of the total Middle East population accesses the Web, with Facebook being the most popular social network with 94 per cent of the region’s social media users.

The inaugural edition of the Social Media Summit in 2014 brought together leading social media experts from global giants such as Huawei, IBM, Nissan, Microsoft, OSN, Blackberry and DMI.

A one-day conference addressing the toughest challenges facing today’s social media marketers, Social Media Summit 2015 will assemble prominent figures from diverse sectors including Media and Publishing, Advertising and Marketing, and Science and Technology, and is expected to attract more than 300 attendees.

Keynote sessions and panel discussions at this year’s Summit will focus on a wide range of topics relevant to the current needs of social media marketers such as customer service, story-telling and engagement, content creation, scalable video, social media platform optimization and strategy development, the use of analytics to measure ROI (Return on Investment), and the rise of Big Data and mobility. – TradeArabia News Service




Tags: Networking | Social Media Summit |

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