Wednesday 25 November 2020

Leo Burnett Mena bags 9 Lions at Cannes festival

DUBAI, July 13, 2015

Leading advertising agency Leo Burnett Mena collected an array of awards at the Cannes Lions International Festival of Creativity 2015, a leading awards show and festival for professionals in the creative communications industry.

The agency scooped a total of nine Lions at the event – which takes place every June in Cannes, France – including two Golds, six Bronzes, and one Silver, said a statement.

Leo Burnett Dubai’s Lion-winning works comprise two McDonald’s campaigns titled ‘Day & Night’ and ‘Breakfast’, both of which won Bronze awards in the Press category.

The team’s du Tuesday film ‘Too Informative’ also garnered a Bronze Lion in the Film Craft category.

This year, two campaigns created by Leo Burnett Beirut, Sakker El Dekkene’s ‘Lebanon4Sale’ and Kafa’s ‘Vote for Us, We’ll Vote for You’, won Golds in the Media and Glass Lion categories, respectively.

Meanwhile, this year marked the inaugural edition of the Glass Lion competition, which aims to recognise work that challenges gender bias and shatters related stereotypes.

Kafa’s ‘Vote for Us, We’ll Vote for You’ also took home a Bronze Lion in the PR category. In addition, the Beirut team picked up one Silver and two Bronzes for its ‘Keeping the Flame Alive’ campaign.

Raja Trad, chief executive officer, Leo Burnett/Publicis Group Mena, said: “We are thrilled that Leo Burnett MENA has managed to, once again, secure a strong roster of wins – across various categories – at the Cannes Lions, the world’s biggest celebration of creativity in communications.

“At Leo Burnett MENA, our clients trust us to break the mold, push creative boundaries, and produce cutting-edge, highly-engaging content that deeply resonates with consumers. We would like to thank our clients for continuously allowing us to operate outside the box and, of course, our Beirut and Dubai teams for delivering phenomenal work.” - TradeArabia News Service

Tags: Gold | Award | Silver | cannes | Bronze | Leo | Burnett | lions |

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