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Digital signages near Dubai Mall

UAE’s digital signages 'can sustain high temperatures'

DUBAI, August 4, 2015

The latest outdoor digital signage in the UAE can sustain high temperatures and provide brands with another powerful platform throughout the year, according to International Expo Consults (IEC), a part of Falak Holding.
 
The global digital signage market is expected to touch $20.03 billion by 2020, said a new study by Grand View Research.
 
Digital signages can now provide exceptionally clear picture quality, even in environments which are extremely bright, while increasing durability even in harsh weather conditions such as exposure to heat, dust and water, it said.
 
 SGI Dubai, a leading exhibition for the sign, graphic and imaging industries, which will run from January 10 to 12 next year at the Dubai World Trade Centre, will features a dedicated pavilion for the digital signage industry players.
 
Abdul Rahman Falaknaz, chairman of IEC, said: “Weather and high temperatures was a big stumbling block for the industry as it had preferred static signages in busy Sheikh Zayed road and other parts of the country.  
 
""However, the brands have a great platform to engage their target audience with the advent of latest technology and high quality of heat withstanding digital signage panels. 
 
Digital signages have easy-to-integrate content management which features state-of-the-art technology solutions for easy responsive and real time business message distribution. It is advantageous in several ways to deploy digital signage over static displays.
 
“The advantages of digital signage are multi-fold. The capacity to change promotions immediately for different customers or various products is quick as it offers instant results. It also becomes an additional advantage to sell advertising space on the signage which would help retailers generate extra income," said Falaknaz.
 
" Thus with the latest technology in this segment, digital signage, has revamped the game of marketing, ensuring that enterprises can deliver information to their employees and customers more efficiently helping the retail sector to flourish this summer. Indeed with the dynamic digital signages in the market, the Dubai landscape will never be the same,” he said.
 
The signage layouts which have been customised have evoked a strong market response which fosters an immersive viewing experience, said the report.
 
Signages have been well adept to display content in high contrast light environments and open-air avenues which also comprises of banking and retail stores, transportation facilities, restaurants, convention centers and sports arenas. 
 
Many signages adopt green energy methods to minimize the power consumption as few of them also are well placed with advanced connectivity technology which helps efficient and easy display management in remote locations, it said.
 
SGI Dubai is will be a converging point where visitors and exhibitors can reach out to architects, sign makers, print and production manufacturers, media agencies, real-estate developers, brand and image consultants among others
 
The forum will also include seminars and workshops conducted by industry experts. - TradeArabia News Service



Tags: industry | Digital | Signage |

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