Coruna Branding, a brand consulting, strategy, and design agency, has opened its Dubai office, marking its foray into the Middle East region.

 

The agency, which has gained experience working with brands such as P&G, Gillette, Oral-B and Tide, will offer its portfolio of services to brands operating within the region through this new base in the emirate, said a statement.

 

Kim Sergey, chief executive officer, said: “The strategic importance of Dubai lies in that it is a hub to accessing the wider Middle East’s thriving market comprising more than 2.5 billion consumers. 

 

"Most businesses with operations in the region, therefore, prefer to use Dubai as their base. Alongside experiencing the market first-hand, we also want to be close to the brands we’ll be eventually be working with.”

 

With over two decades of experience in the field, and a long list of local and international clients from the banking, food and beverage (F&B), development and automotive industries, Coruna has developed a process known as ‘brand reactor,' a technique spanning market research, data analysis, development of brand strategy, and creation of brand identity and guidelines.

 

“Today, brand-building is not about making brute-force impressions through large advertising campaigns. It’s about customising your brand identity to local markets, assessing your brand’s health periodically via metrics that link back to business performance, and creating a scalable strategy that boosts the brand’s strength,” said Sergey.

 

“At Coruna Branding, we believe in penetrating the market not via huge advertising budgets, but through ideology that helps consumers identify with the brands. We demonstrate global standards, expertly lacing it with a regional focus, bringing strategy, creativity, and technology under one roof. We build and strengthen brands, and we’re now bringing our expertise to the Middle East," he added. - TradeArabia News Service