Yazle Media, a leading digital media company, has partnered with Centro to represent SiteScout, a digital advertising and media management software firm to offer its self-serve demand-side platform (DSP) in the UAE.

SiteScout real-time bidding capabilities make it easy for marketers to buy ads programmatically on all channels and devices (e.g. display, mobile, video and social). The self-serve platform is known for ease-of-use and an intuitive user-interface, a statement said.

The partnership with Yazle will provide Middle East customers with enhanced regional client service and expertise in programmatic advertising.

Yazle Media has received multi-million dollar Series A funding, with which it will bring global products related to video, mobile, native and premium platforms to this region, said Hazem El Habach, general manager.

“The regional exclusivity we now have for Centro’s RTB technology offering is only the tip of the iceberg in new innovations we are planning to bring to market. We expect to see rapid adoption of the ad-buying platform, which will be a game changer for the advertising community as it puts power and control in the marketers’ hands,” he added.

Internet advertising in the UAE is set to grow the fastest in the world, according to PWC. The UAE’s internet advertising sector is worth $229 million and is set to rise $735 million by 2018. The growth is due to increased internet access with the UAE boasting the highest smartphone penetration in the world, expected to reach 85 per cent by next year.

Testament to the growth of the online advertising market, there are already more than 200 companies in the UAE who registered on SiteScout. These companies will now enjoy the same benefits of Yazle Media clients by accessing local support from the Yazle Media team.  

More local support for Centro’s programmatic ad platform will be ground-breaking for the region’s advertising industry as its technology simplifies the ad buying process, making it real-time and accessible to all budgets. Programmatic ad-buying capabilities are no longer the domain of just the bigger players in the market, opening up the field to the SME sector. - TradeArabia News Service