The World Media Group is launching the World Media Awards, a global media industry awards to celebrate the best in content-driven communications campaigns that have truly international reach.

 

Nicolas Sennegon, president of the World Media Group and global managing director at The Economist, said: "There are many highly creative media campaigns being developed to reach the influential international consumer which successfully use rich customised content across borders. 

 

"However, until now, there has been no Awards programme to pay tribute to these. The launch of the World Media Awards will plug this gap and create a benchmark for the best in international, content-driven communication strategies."

 

Brands and their media, public relations and creative agencies are eligible for entry, which will open on November 16 and will close on January 21.

 

To qualify for entry, at least 75 per cent of the campaign must have been implemented this year and it must have targeted audiences in at least four countries. 

 

For the first year, fees for entry to the World Media Awards have been waived, making it totally free to enter. The awards website has also been designed to make input and uploading of entries as simple and quick as possible.

 

The awards will be judged by an independent jury of heavyweight industry experts from advertisers, agencies and media owners. This mix reflects what is at the core of the World Media Awards - how collaboration between brand, agency and media owner is essential for successful content-driven communications. 

 

For the same reason, the jury will be presided over by three co-heads Alex Altman, managing director at MEC Global Solutions; Chris Carmichael, global head of Media at HSBC; and Matt McAllester, European editor at Newsweek.

 

The jury will be looking for successful, innovative campaigns that demonstrate an understanding of the power of great content in reaching international audiences. 

 

For print, this can mean inviting a more focused and in-depth engagement from consumers or telling stories through rich imagery. 

 

For digital, mobile and video it is where more personalised interactions and shareability are encouraged and for live events or broadcast it is where content injects additional impact.

 

"International content-driven marketing campaigns are complex to implement and the elusive and influential international target audience is a difficult one to engage with. That's why I'm excited to be playing a role in the first World Media Awards which are the first to truly recognise this. I can't wait to see the entries and have no doubt that there will be world-beating innovation and creativity on show," said Altman.

 

The seven award categories will include World Media Award for Financial Services; World Media Award for Travel and Tourism; World Media Award for Foreign Direct Investment and Economic Development Promotion; World Media Award for Technology and Telecoms; World Media Award for Luxury Brands; World media Award for Automotive; and World Media Award for Corporate Brand Promotion.

 

The winners of the awards will be announced at the exclusive World Media Awards Reception which will take place on March 16 at The Ham Yard Hotel in Soho, London. 

 

The invitation list for attendance will comprise all shortlisted entrants along with a select group of international advertisers.

 

As well as receiving a prestigious trophy, the victors will also receive recognition of their success through announcements listing all the winners being published across €500,000 ($536,910)-worth of international media space within all the World Media Group brands. - TradeArabia News Service