Tuesday 22 May 2018

Festival of Media Mena returns to Dubai

DUBAI, April 10, 2017

Building on the hugely successful second edition in 2016, the Festival of Media Mena, a global conference and awards programme, is returning to Dubai, UAE on April 26.

The third edition of the event at the Waldorf Astoria on Palm Jumeirah will bring together senior level executives from the world’s biggest brands, marketing agencies and media houses to discuss the latest trends under the theme ‘Understanding Media Transformation.’

 The conference will be followed by a celebration of the region’s best media work during the Festival of Media Mena Awards ceremony at Music Hall, Zabeel Saray Hotel.

The day-long conference will see a line-up of 35 high-calibre speakers from global media forces including LinkedIn, Google, Nielsen, MOAT and Unilever shedding light on the future of the sector, and bringing attendees up to speed with the trends and techniques that are currently shaping the media scene.

Proceedings will be kicked off with an opening speech from Jeremy King, COO of the Festival of Media, who is confident that the event will deliver deep insights into the constantly evolving media landscape and equip speakers with insider knowledge of how to keep pace with rapid regional and global media transformation.

Alexandre Hawari, Co-CEO of Mediaquest, said: “We are extremely excited to be hosting the third edition of the Festival of Media Mena here in Dubai, where the sector is undergoing exciting transformation and growth. Media is one of the world’s fastest growing and changing industries, and the agenda for this year’s event aims to make attendees the leaders of that change.

“By understanding media transformation, we can shape the future of this ever-evolving sector and strengthen the Mena region’s global reputation by celebrating its exceptional contributions to the marketing, advertising and digital fields at the Festival of Media Mena awards.”

In line with the entrepreneurial spirit of the region and to encourage fresh ideas, the Festival of Media Mena Awards rewards the region’s very best media work across four categories: Media, Content, Technology and Insight.

Judged by a senior panel of agency heads and regional brand marketers led by jury chairs Nick Graham from Huawei Technologies and Asad Rehman from Unilever, the awards programme has become one of the foremost marketing events in the region, helping winning agencies and media owners to secure new business and grow their influence in the marketplace.

Festival of Media Mena is also proud to partner with the emerge platform, which has been created to provide a platform for the globe’s hottest ad tech start-up companies to showcase their products and services to the world’s most senior and biggest spending figures in the international advertising sector.

The third edition of the Festival of Media Mena is sponsored by Rotana Media Group, MCN (Middle East Communications Network), and MEC Media Company, among others. – TradeArabia News Service

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