Wednesday 16 June 2021

Officials at the signing ceremony

Yahlive signs major broadcasting deal with Tajikistan

Abu Dhabi, April 25, 2017

Abu Dhabi-based Yahlive, a leading satellite broadcasting company, announced today that it has signed a long-term agreement with the Committee for Television and Radio under Tajikistan government to broadcast six Tajikistan government-run channels across its East Beam covering the Middle East and South West Asia.

This latest tie-up will see the addition of six popular Tajik-language channels covering news and entertainment including Tojikiston, Safina, Bahoriston, Jahonnamo, Sinamo and TV Varzish.

Sami Boustany, CEO of Yahlive, said: “We are delighted to be working with the Government of the Republic of Tajikistan to broadcast Tajikistan channels as part of our fast-growing platform. We look forward to catering to the preferences of the Tajik community which is a new addition to the network of communities we cater to.”

Yahlive already caters to a vast Tajik audience, with a viewership of 2 million through its existing bouquet of Farsi-language channels. This will now increase to a viewership of 6.5 million through a combination of viewers directly receiving Yahlive channels, or via terrestrial TV channels where the network uses a Yahlive feed exclusively, said the statement.

Yahlive was recently named the preferred satellite provider for the Farsi speaking market for the third year running, having witnessed 100 per cent growth in viewership over a period of two years with current audience reach standing at 51 million viewers across the Middle East and South West Asia.

Yahlive was launched in 2011 as a joint venture between the world leading satellite operator SES, and Yahsat a pioneering UAE-based satellite operator.  – TradeArabia News Service

Tags: television | Tajikistan | YahLive |

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