Tuesday 19 February 2019

Abraaj Group invests in Pakistan cinema operator

DUBAI, October 4, 2017

The Abraaj Group, a leading investor operating in growth markets, announced today it has invested through its fund, in Cinepax Limited, Pakistan’s leading cinema operator.

Arif Baigmohamed and Pir Saad Ahsanuddin established Cinepax in 2006 and launched their first multiplex in 2007. Since then, the company has established itself as the market leader and today has 29 screens in 12 locations. With Abraaj’s investment, Cinepax plans to develop 80 new screens across multiple locations over the next four years and also grow other entertainment related ventures, said a statement.

Pakistan’s entertainment industry has significant growth potential, underpinned by strong demographic drivers, positive changes in regulatory frameworks, and a growing number of malls that can support cinema multiplexes. In addition, the current low ratio of cinema screens (0.5 per million population) and the opportunity to revitalise the local film industry represent a compelling investment rationale.

Abraaj will support the company in establishing international standard multiplex cinemas in new and upcoming locales. The group places a high priority on environmental, social and governance considerations and will actively assist with job creation and training of multiplex staff, as well as strengthening governance and operational efficiencies to achieve best-in-class operating standards, he said.  

Omar Lodhi, partner for Asia at The Abraaj Group, said: “Our investment into Cinepax demonstrates our faith in the opportunity that Pakistan’s young growing population and expanding middle class represents. This group is increasingly seeking  improved entertainment options, which Cinepax is ideally positioned to provide. As one of the most active investors in Pakistan, with a strong on-the-ground presence, we see a long-term market opportunity in the cinema operator and video streaming business. Cinepax’s founders Arif Baigmohamed and Pir Saad Ahsanuddin reflect Pakistan’s vibrant entrepreneurship ecosystem, having helped grow the cinema sector in the country. We look forward to partnering with Cinepax’s management team in enabling the Company to reach a wider audience.”  - TradeArabia News Service

Tags: Pakistan | Abraaj |

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