Sunday 21 October 2018

Prolight + Sound ME sees 40pc jump in visitors

DUBAI, October 25, 2017

The second edition of Prolight + Sound Middle East concluded in Dubai, with the double-digit growth in visitor numbers ensuring there was a constant buzz at the region’s dedicated trade fair for the entertainment, event, media and creation industries.

A dedicated trade fair for entertainment, event, media and creation industries in the region, Prolight + Sound Middle East 2017 attracted 2,200 visitors from 50 countries, up 40 per cent over last year.

The strong visitor turnout was underlined by impressive live demonstrations of the latest professional audio-visual technologies from the likes of Robe, Monacor Interanational, Bose, and Martin Professional, while local providers such as Procom, Venuetech, Prolab and Prosonic pulled all the stops at their stands to attract customers, said the organisers Messe Frankfurt Middle East.

High-level discussions were plentiful among the 28 exhibitors from nine countries, including at SES Global’s stand, which signed a major deal with Production Technology (Protec) during the show, they stated.

Mark Cooper, SES Global’s managing director, said Protec placed an initial order with SES to provide new power distribution, dimmers and motor controllers for their new set up in Saudi Arabia.

The order, valued at just over Dh750,000 ($204,145), is the first for the new SES FLX dimmer system in the region, he noted.

“After trialling the unit at the recent Tomorrowland production, Protec’s Head of Lighting Aaron Russ was impressed with how easy the system was to use,” said Cooper.

According to him, the ability to switch each channel between a dimmer and dmx operated relay gives maximum flexibility in one unit.

"The order is made up of a number of these multi-channel racks, traditional hard power socapex units and also the new SES motor controllers. The order is the first of a two part process, firstly to kit out the Saudi operation and then to upgrade the existing Dubai based stock," he added.

Meanwhile, other exhibitors expressed their satisfaction with the outcome of Prolight + Sound Middle East 2017, including Procom Middle East.  

Rami Harfouch, the business development manager, said: "We’ve had a really busy event, having serious discussions with walk-in potential customers."

“The show has allowed us the opportunity to reach out to the untapped markets. We’ve had qualitative visitors from all over the GCC and we expect a positive ROI from the exhibition. We look forward to the next edition, which we believe will be bigger and better than before,” he added.

Sanjeev Singh, the managing director at AVISS, said: “It’s been a great experience with really great footfall and qualitative visitors. We’ve been interacting with the other exhibitors as well, which gives us an insight on what the latest trends in the industry are.”

A major focal point of Prolight + Sound Middle East 2017 was the inaugural Events Technology & Entertainment Development Forum, while the Dante Certification workshops on the final day was also hugely popular.

A busy educational and informative programme that featured government representatives and leading entertainment professionals ensured the conference room was always full, with delegates mingling with exhibitors during breaks.

Ahmed Pauwels, CEO of Messe Frankfurt Middle East, said: "This is an exciting time for the Middle East entertainment industry, and the progress it has made in a relatively short space of time is testament to what is possible when extraordinary vision is combined with technical know-how and innovative minds."

"The rousing response for the second edition of the event confirms the tremendous business potential that exists in the booming events and entertainment industry in the region that is waiting to be unlocked," he added.-TradeArabia News Service

Tags: media | entertainment | visitors | Prolight + Sound |

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