Leading media representation company Choueiri Group’s AMSI has been appointed as media representative for the General Entertainment Authority (GEA) of Saudi Arabia.

The tie-up effectively enables the region’s advertisers and brands to benefit from GEA’s leadership in bringing the most sought-after live entertainment offerings to the Kingdom. AMSI will retain the representation rights to sell advertising space for GEA’s diversified and rich events calendar.

Abdulrahman Alkhalifa, the official spokesperson of GEA said, “Driven by our role and ambition to develop an entertainment sector like no other, we are always looking to initiate partnerships with renowned trusted partners such as Choueiri Group to unlock new and exciting opportunities in the Kingdom”.

“Through implementing GEA’s comprehensive development strategy, we want to build a competitive and creative sector that is ambitious and will drive forward contemporary culture and entertainment, while also celebrating and preserving our unique society, history and place in the world,” he added.

Choueiri Group’s chairman and CEO Pierre Choueiri stated: “This partnership serves as a great source of excitement and pride for all of us at Choueiri Group and AMSI. With the GEA at the forefront of delivering world-class entertainment offerings and live events, we are confident that they will serve as a powerful platform for regional brands, seeking to make lasting connections with audiences. This joining of forces truly ushers in a new era for entertainment in the Kingdom, which continues to be one of the most promising emerging entertainment markets in the world.” – TradeArabia News Service