Wednesday 24 April 2019

Network Communication Group, BrandTribe ink new JV deal

DUBAI, October 19, 2018

The Network Communication Group, a leading communication firm in the region, has announced a joint venture with design agency BrandTribe to launch a new branding practice within the group, catering to both agencies’ clients across the Middle East and North Africa.

The joint venture practice combines The Network Communication Group’s industry-leading media, advertising, public relations and social media expertise with BrandTribe’s extensive branding knowledge to bring clients a full-fledged integrated communication service in a one-stop-shop. BrandTribe will be headquartered in The Network Communication Group’s Beirut office. The  Network Communication Group also has offices in Dubai, Abu Dhabi, Jeddah, Riyadh and Jordan.

“This joint venture brings an added value to The Network Communication Group and complements our public relations, social media, advertising and media buying services with effective branding solutions. Our clients now can benefit from all these services under one roof”, said Roger Sahyoun, The Network Communication Group chairman. “We sought a branding partner with a shared commitment to creativity and innovation, and we found that in BrandTribe. We are thrilled to partner as we explore a new world of opportunities together”, he added.

“We found in The Network Communication Group a natural extension to our presence and services in the region, said Ibrahim Lahoud, managing partner at BrandTribe. Understanding how brands are built, nurtured and communicated is of paramount importance, and we are in complete sync, with the Group, about those values. We are thrilled about our partnership and look forward to work together in reshaping the regional branding and communication scenes.”

BrandTribe will continue to operate with the same name and brand identity and will be joining its sister companies AGA ADK, Pencell, Wetpaint and Equation Media under the umbrella of The Network Communication Group. - TradeArabia News Service

Tags: network communication group | brandtribe |

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