Thursday 22 August 2019

ABC Bahrain sets record; generates 5m business referrals in 2018

MANAMA, January 15, 2019

The Arabian Business Community (ABC), a leading Bahrain-based business portal, has generated a record 5 million business referrals to companies in 2018.

The ABC, which has 14 databases covering the entire GCC region, generated 1,689,449 potential business leads on the Bahrain portal alone during 2018.

The Bahrain portal, has established itself as the go-to resource for company and contact information in the kingdom by providing the most comprehensive search parameters for individuals looking for companies across any one of 160 business categories, said a statement from Bahrain-based Al Hilal Group.

The 2018 figures represent a 19 per cent increase in business referrals on 2017, it stated.

"ABC Bahrain attracts over 1,100 unique users generating almost 5,000 business referrals each day to the thousands of companies listed on our Bahrain database. These referrals are potential targeted business leads as our visitors are searching for companies offering dedicated products and services across specific business areas ranging from Consumer and Commercial to Construction, Industry and Oil & Gas sectors,” said Kamal Al Yousif, the commercial manager for Al Hilal Group.

According to Al Yousif, the enquiries on the ABC Bahrain database reflect current market trends as searches in various categories indicate market trends.

"The year 2018 has seen a significant increase in the number of searches for accountants and auditors as the country prepared itself for VAT. Conversely there has been a slowdown in the number of individuals searching for cars, auto parts and services reflecting perhaps more challenging year for those sectors," remarked Al Yousif.

"Searches for companies in the construction sector have shown an increase with more individuals searching for companies dealing in aluminum, ceramics, bricks and blocks and building materials than in 2017," he stated.

ABC’s ranking in the minds of visitors is reflected on Google. ABC Bahrain appears on page 1 of most google searches for individual companies in Bahrain.

"A company’s profile on ABC complements their own website and, in many cases, ranks higher than their own social media platforms," observed Al Yousif.

“This is a clear indication that ABC is driving more traffic to a company’s ABC profile page than their own social media,” he added.-TradeArabia News Service


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