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Geometry announces new CEO in major revamp

DUBAI, March 9, 2019

Geometry, one of the world's largest international brand experience and activation agencies and a WPP unit, has announced a key revamp in its leadership with Beth Ann Kaminkow taking over as the new CEO.
 
The giant company was formed when WPP brought together OgilvyAction, G2 and JWTAction six years ago. With teams in 56 markets, Geometry has expertise in physical retail, eCommerce, experiential, branding and design and consultancy.
 
Kaminkow, currently CEO of Kantar Consulting Americas, replaces Steve Harding, who has decided to move on from the business after six years as Global Chief Executive Officer of Geometry and 14 years with WPP. 
 
Harding led the WPP merger, which created the world's largest brand experience and activation network.
 
Kaminkow will commence her role from April, and Harding will remain with the business until the summer to ensure a smooth handover, said a statement from the company. 
 
Kaminkow joined Kantar Vermeer as Global CEO in 2016 and had spent the last few years at Kantar Consulting. Prior to Kantar, she was Global Chief Marketing Officer of Westfield Corp and was previously at Omnicom, most recently as CEO of TracyLocke.
 
Mark Read, the chief executive of WPP, said: "Since Geometry was formed in 2013, Harding has led the company with passion and determination. I would like to thank him for his stewardship of the business, and for the central role he played in combining three separate entities to create a world leader in its field."
 
"Kaminkow has done an exceptional job at Kantar Consulting and I am delighted that she will be taking up the CEO role at Geometry. It's a real testament to the strength of our network and the talent we have across the business," he noted.
 
Harding said: "After six years of leading Geometry and 14 years overall with WPP, I have decided the time is right to hand over the leadership reins. We have come a long way since the merger, and we have begun the process of transformation that will ensure Geometry's continued relevance and success."
 
"Geometry has the right talent and infrastructure to continue its journey, embracing the needs of brand owners and remaining at the forefront of consumer and shopper experiences," he added.
 
On her new role, Kaminkow said: "I am very much looking forward to joining Geometry and building on the success it has already achieved under Harding's leadership. Managing change needs to be a core competency for agencies in this time of rapidly shifting consumer behaviour - putting our clients' needs at the heart of all that we do, and their customers at the core of our services."
 
"This is an incredibly exciting time in commerce and creativity, and we will continue to partner with our clients to deliver superior omni-channel experiences for their customers," she added.-TradeArabia News Service



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