Sawa Rights Management (SRM) has launched Insight TV, a leading 4K UHD HDR broadcaster and producer of native UHD content, across Mena on My-HD, the region’s first and only low-pay direct-to-home HD Pay-TV platform.

Subscribers across Mena will now be able to watch Insight TV’s line-up of thrilling content, which features trending topics and behind-the-scenes stories of global social influencers against a backdrop of stunning locations from around the world, can now be enjoyed by My-HD viewers across the Mena.

Carmen Chen, CEO, My-HD said: “Since our launch in 2012 we continue to strive to bring the best content from around the world to our subscribers. Insight TV is a big draw for millennials because its shows reflect the evolving values of this demographic and covers issues and themes that are important and relevant to them.”

“We are committed to delivering our inspirational and topical content to viewers around the world and we’re excited to launch on the My-HD platform,” added Graeme Stanley, COO, Insight TV. “We like to take our viewers on an adventure and we look forward to seeing the reaction from My-HD subscribers.”

 Ali Ajouz, CEO of SRM said: “This is the 2nd distribution agreement that SRM has concluded for Insight TV in as many months. This can only be attributed to Insight TV’s innovative, action filled, thrilling Original 4K programming strategy combined with SRM’s distribution reach across the Mena region.” – TradeArabia News Service