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Mohamed El Majzoub to perform at Aloft Palm Jumeirah

DUBAI, January 7, 2020

Pop star Mohamed El Majzoub will perform at the sixth stop of the “Live at Aloft Hotels Homecoming Tour”, Middle East and Africa edition, at Aloft Palm Jumeirah in Dubai on January 15.

The performance is part of a series of intimate live gigs powered by Universal Music Group at Aloft Hotels across the globe which has seen some of the most exciting names in music return to their hometowns for free shows.

Curated by Aloft Hotels, Marriott International’s brand for music lovers and music makers, the “Live At Aloft Hotels Homecoming Tour” features exclusive artist performances in towns that have shaped them. With its long-standing live music program Live at Aloft Hotels, The Homecoming Tour is Aloft’s way of continuing to support the artist community by giving fans, both that have supported them from the beginning as well as new ones, a chance to reconnect with their hometown headliners in an intimate setting.

“I have many treasured memories spent with close relatives and friends in the UAE, so the country is a very special place for me. The Live at Aloft Hotels Homecoming Tour is a perfect opportunity for me to reconnect with people who have supported me over the past decade and introduce my music to new followers in an intimate atmosphere,” said Mohamed El Majzoub.

“We are beyond thrilled to host music star Mohamed El Majzoub at Aloft Palm Jumeirah as part of the global Live at Aloft Hotels Homecoming Tour, joining the likes of superstars Njomza, Mala Rodriguez, Banks, Dermot Kennedy and Troye Sivan who have performed in their hometowns around the world. The Middle East has a rich tapestry of musical heritage and outstanding talent, and through the Homecoming Tour we are continuing to support rising stars here in the region whilst connecting the community through a shared love of music,” said Sandra Schulze-Potgieter, vice president Premium & Select Brands at Marriott International, Middle East & Africa.

Combining this love of music with technology, and to continue to give innovation a platform during the Homecoming Tour, Aloft has collaborated with British ‘GIF-ITI’ street artist INSA to provide an interactive art experience that puts a new spin on the tendency for fans to film concerts on their phones. INSA, who is often portrayed as “the next Banksy” thanks to his talent and heavily guarded anonymity, will create an AR experience that evolves during the performers’ sets. Embracing the inevitable sea of phones at concerts as a sign of our times, INSA has created a dynamic stage design for the Homecoming Tour that will animate via his custom app, rewarding guests with the ultimate phone viewing and recording experience as they hold up their device to the stage.

In the run up to the global tour stop, Aloft Hotels in the UAE, powered by Universal Music Group and Brands Mena, hosted a sensational roster of regional artists at Aloft Hotels in Al Ain, Abu Dhabi and Dubai. The packed-out free shows in November and December have included stirring performances from artists such as Lea Makhoul, Danny Aridi, Ahmed Hassan and Mahdi Baccouch.

At the sixth global stop, Mohamed El Majzoub, the winner of the second season of X Factor promises to present his fans with an exhilarating performance. Established on the music scene at an early age, the 26-year-old is an admired and acclaimed artist in the Mena region, and has a fast growing fan base amongst the expanding Arab communities all around the world. El Majzoub has two albums under his belt with multiple singles that have secured charting and racked up millions of views on YouTube, including Kramet Mara and Tole’ el Nhar. He has also been ranked as one of the top five highest streamed artists of his category (age, positioning, genre) on more than one of the major local streaming platforms.

Marriott Bonvoy members will have the chance to bid for an up-close and personal encounter with the artist himself through a special meet and greet and mezze masterclass taught by Chef Saurabh and Chef Moutaz. The moment also includes a VIP access to the performance and an overnight stay at Aloft Palm Jumeirah.

Guests can RSVP for two free tickets to see Mohamed El Majzoub by visiting alofthotels.com/homecomingtour. Guests must be over 21 years old. Entry is first-come-first-served basis, so guests are advised to arrive early. Venue opens at 7:30pm. - TradeArabia News Service

 




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