Friday 26 February 2021
 
»
 
»
Story

FC Bayern opens doors to 'world of football' in Munich

MUNICH, 28 days ago

The new FC Bayern World opened for all its fans on 10.12.2020 in the heart of the Bavarian capital Munich (DE), directly between the Town Hall and the Frauenkirche. 
 
The building, with its boutique hotel, two restaurants and flagship store represents the grand finale of the rich history of the association during its 120th anniversary year and following a sensational season. 
 
The retail space was designed and the construction work was implemented by umdasch The Store Makers. 
 
The Umdasch Store Makers, with a staff of some 1,500 employees from more than 28 nations are part of the Umdasch Group, a traditional Austrian company with a history stretching back over more than 150 years.
 
The store plays in the retail-champions league across a total area of over 1,000 sq m.
 
When the sliding door of the flagship store opens and you enter the space, it becomes clear immediately for whom it was created: a laser has burned the message 'For the Best Fans In The World' into the mat on the floor. 
 
They deserve nothing less than a store which can definitely be included among the most interesting retail projects in Europe during 2020, said a company spokesman. 
 
"The entire store can be accessed across all three floors via a central staircase. The eye-catching diamond shape in the stairwell – derived from the Bavarian coat of arms in the logo – links all the floors optically. The emotional heart is the oversized LED wall on the underside of the staircase. The store concept by the Store Makers at umdasch can be summarised as “Tradition meets Future”," he added.-TradeArabia News Service



Tags:

More Media & Promotion Stories

calendarCalendar of Events

Ads