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Abdul Baset Al Janahi

HiDubai unveils digital advertising solutions for SMEs

DUBAI, October 27, 2021

HiDubai, a leading business discovery platform in the region, has announced the beta launch of the first fully serviced digital advertising solutions for SMEs.

"SME Sales Booster" and "Sales Hero" are two solutions that deliver guaranteed results for businesses, addressing the most common challenge they face.

After generating over three million business leads to SMEs in Dubai, HiDubai is launching these new features targeted at companies looking to create more sales leads.

The service aims to help companies achieve more sales and increased brand awareness for as low as AED349 ($95) per month. It is a fully supported model covering digital strategy, design, PR, and online campaigns.

Abdul Baset Al Janahi, Member of Board of Directors of Tejuri Com that runs HiDubai.com said: "Our data science team frequently indicated that SMEs in Dubai are facing challenges in generating sales leads. We also understand that it is not a commercially viable option for SMEs to build teams tackling digital strategy and lead generation.”

“From a macro point of view, we observed that all the global consumer tech giants are chasing big brands with larger budgets and not SMEs. Some companies, who attempted to address this advertising need of the SME sector, couldn't achieve a product-market fit.

“We understood the need to build a fully supported online subscription product at an affordable price point and have launched two solutions named SME-Sales-Booster and Sales-Hero.  We are helping SMEs by removing the burden of investing in resources to manage Campaign strategy, design, optimized marketing mix, campaign management, PR, and Analytics through these solutions. We do everything from scratch to deliver targeted visitors and sales leads.

“Before this launch, we trailed these solutions with 160 paying customers for whom we generated over 2500 leads in the past two months with a 67% accuracy rate.

“Dubai made a landmark move in 2018 by launching HiDubai to offer a free digital identity to all the businesses in Dubai. With the launch of SME Sales Booster and Sales Hero now, HiDubai will go a step ahead in solving sales & lead generation struggles of SMEs,” he added.

SME sales booster is an entry-level solution that covers design, campaign strategy, media, and PR coverage for micro-businesses and guarantees 200 targeted visitors per month. Sales Hero is an enhanced variant with a custom-built AI-enabled chatbot with 500 targeted visitors per month.

To motivate SMEs to take their first step in their advertising journey, Dubai SME (sme.ae), an agency of Dubai Economy (ded.ae), is offering a subsidy of 50% of the price of the solutions, a statement said. – TradeArabia News Service




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