Saturday 21 May 2022

The French presence at Cabsat 2021

French broadcast and audiovisual industry back at Cabsat

DUBAI, 11 days ago

The French broadcast and audiovisual industry will make a strong comeback to Cabsat with 13 major companies showcasing their latest innovations and technologies. 
As the leading event in the region for the satellite, media, and entertainment industry, Cabsat is taking place from May 17 to 19 in Dubai. It will host a French pavilion focused on leading media technology and service providers that offers enhanced visibility and increased productivity for all media and content professionals.
The French participation, under Choose France label, in the show is organised as every year by Business France in partnership with the CNC (Centre National du Cinéma et de l'Image animée), French entity in charge of supporting, regulating, promoting, and distributing French movies, while protecting film heritage.
Next-generation technologies
In the French pavilion, solutions aligning to new market trends and addressing challenges will be exhibited. Easy Broadcast will present its turnkey OTT services for streaming and on-demand video content. 
Gorse & Co, specialised in marketing and commercial strategies and having a worldwide presence among more than 30 TV channels and Apps for all genres: sports, movies, series, documentaries and Quadrille a leader in multicast content delivery, that can deliver any type of content over-the-air using any broadcast network including, satellite, terrestrial, and cable, are taking part. 
“The Middle East is witnessing a significant growth in digital media consumption that taps into two main drivers: in one hand, a young, tech-savvy and extremely well-connected population and, in the other hand, a media and entertainment industry that prioritised the digital space during pandemic that led to a surge in on-demand services and personalised experience. 
As the regional industry is looking to upgrade its broadband infrastructure to cater specific needs and interests of users, French specialists in the audiovisual, broadcast, filming and satellite industry can provide with the right solutions to help create relevant and impactful content,” commented Etienne Savin, Unit Manager Telecom/Broadcast at Business France. 
Heart of audiovisual innovation
Historically a pioneer in the deployment of HD networks, France has one of the largest fibre coverages in the world, and in view of the Olympic Games in 2024, it is planning to activate Ultra HD. 
France has an extensive experience in several key areas of OTT services for direct access to audiovisual content - streaming, replay, VoD or catch-up TV. Its number of active IPTV customers is the highest in Europe (more than the next five European nations combined!) and its number of VoIP subscribers is the second highest in Europe. 
This historical asset allows France to have a fabric of competitive SMEs and ETIs that offer broadcasting prices among the lowest in Europe within a wide scope of services as evidenced by the diversity of the French exhibiting companies. 
The exhibition had attracted 14,500 visitors from 110 countries including 80% from the Middle East in October 2021.-- TradeArabia News Service


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