Sunday 25 September 2022

The new gadget

JACC and ASCC measure visitors' satisfaction on the spot

KUWAIT, July 18, 2022

The management of cultural centres at Kuwait’s Sheikh Jaber Al Ahmed Cultural Centre (JACC) and Sheikh Abdullah Al Salem Cultural Centre (ASCC) have installed gadgets to measure visitor satisfaction on the spot.
 The special devices that were precisely and separately placed at 20 locations and points to help visitors make clear inputs and rate their experience similar to ones used by major companies and sites such as Heathrow Airport and Hamad International Airport.
Real-time monitoring of visitor feedback leads to an actual and authentic impression of the experience and further helps the administrative staff boost services and avoid common negatives. Specialised studies in this field also confirm that the gaps in most businesses can only be spotted by clients, and this would go a long way towards accurately assessing the level of the visiting experience officials desire.
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People have a natural tendency to be expressive, and that, according to a study, was the case for 89% of respondents who participated in a feedback review of their own experiences, and that in turn makes it easier to collect evaluations. 
And while a few seconds is enough for visitors to rate, the positive points stick longer and show interest in what they have to say, as every time the system is used it means there's a visitor who cares about communicating an open and understandable point of view and staying true to the place, thereby enhancing the experience and providing an opportunity to analyse and make better decisions in the future.
5,000 participants in one week
In a test phase of the new system and during seven days wherein various shows were presented, more than 5,000 visitors rated their experience at the cultural centres therefore delivering additional support to the previous evaluation method via text messages, which offered the opportunity to evaluate in detail.
The staff of the cultural centres always seek to listen to suggestions, correct mistakes and constantly improve all facilities.
JACC is an architectural and cultural landmark in the heart of Kuwait that opened in 2016 and aims to highlight and showcase local and international arts and creations and is a national center for culture in the country. 
It consists of four buildings with attractive jewel-inspired design and contains theatres, conference halls, concert halls, exhibition halls and restaurants surrounded by parks and green spaces.-- TradeArabia News Service


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