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Noodle House expanding

Dubai, June 26, 2007

Noodle House is expanding into India with 35 restaurants.

Noodle House is a vibrant restaurant where chefs prepare aromatic dishes within minutes over an open flame in full view of the guests.

Jumeirah Branded Restaurants, part of Jumeirah Group, the dynamic and fast growing Dubai-based luxury hospitality management group and member of Dubai Holding, has signed a license agreement with Dish Hospitality Private Limited that will see 35 Noodle House restaurants opening in India with scheduled openings in Bangalore and Bombay by the end of this year.

Jumeirah Branded Restaurants general manager Steven Grey said:

“The Noodle House brand is as distinctive as it is outstanding, inspired by the crowded streets of South East Asian cities such as Hong Kong, Shanghai, Bangkok and Jakarta.

“Its vibrant atmosphere and wholesome fresh food has made the Noodle House one of Dubai’s most popular places to meet and eat”.

He added: “The continued development of Noodle House is a high priority for Jumeirah Branded Restaurants and this strategic licence agreement with Dish Hospitality Private Limited reflects another significant step forward in the expansion of the division”.

Dheeraj Wadhawan, director, Dish Hospitality, said:

“We already have a licence agreement to open 35 Noodle House outlets across India and our first restaurant will be ready by the end of year 2007.

“We are convinced that Noodle House is going to satisfy the taste for authentic South East Asian Cuisine and also that it would generate tremendous interest in our consumers.

Adds Raman Macker, director, Dish Hospitality:

“The Noodle House brand perfectly complements the palpitating energy of the cities of India.

“We strive to provide an all encompassing experience to our patrons, with equal attention given to food and interiors and also emphasis on minute details like the styling of the staff.”

Jumeirah Branded Restaurants is Jumeirah Group’s dedicated division that has been tasked to set up and license innovative and successful restaurant concepts.

The Noodle House brand was the first to be developed, with successful operations in the Bind Hendi Avenue at Deira City Centre, Dubai International Financial Centre (DIFC), Burjuman, Dubai Marina, the Boulevard mall at Jumeirah Emirates Towers and Souk Madinat Jumeirah in Dubai. In-line with Jumeirah Branded Restaurants’ objective, the Noodle House will expand exponentially over the years with master license agreements already signed in the UAE, Bahrain, Jordan, Qatar and Oman.

Noodle House is a vibrant restaurant where chefs prepare aromatic dishes within minutes over an open flame in full view of the guests.

The restaurant provides a unique combination of wholesome food and an energetic ambience that very few restaurants have been able to perfect.

Aurus, Dish Hospitality’s flagship brand has transcended and transformed the fine dining experience in the city of Mumbai. Dish also boasts of a state-of-the-art central kitchen which can prepare over ten thousand meals a day along with a bakery that is the backbone supplier to retail chains across different spectrums.

Dish Hospitality is a part of the Wadhawan Group. Dish’s enterprise with Jumeirah Branded Restaurant’s Noodle House brand is in line with realizing its vision to Indian consumers with innovative lifestyle experiences.

Jumeirah properties are regarded as among the most luxurious and innovative in the world and have won numerous international travel and tourism awards.

The fast growing Dubai based luxury international hospitality group encompasses the world renowned Burj Al Arab, the world’s most luxurious hotel, the multi-award winning Jumeirah Beach Hotel, Jumeirah Emirates Towers, Madinat Jumeirah and Jumeirah Bab Al Shams Desert Resort & Spa in Dubai, the Jumeirah Carlton Tower and Jumeirah Low


Tags: noodle house | Jumeirah Branded Restaurants |

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